Digital Personal Data Protection Act to bring marketing overhaul: Pesky calls to personalisation
The Digital Personal Data Protection Act, 2023 (DPDPA), passed in August 2023, by the Indian Government marks a significant shift in how companies approach the collection, processing, and utilization of personal data of individuals within the country. With the rules to be framed under the DPDPA on the horizon, it is imperative that companies initiate…